As a marketer, you know that SEO is the best route to take if you want to see steady growth for your company. However, SEO investment has either never occurred or has been halted. As a (digital) marketer, it is your responsibility to provide your superiors with the most promising opportunities for expanding the company’s reach.
However, what can you say to your manager to make them see the value in SEO and approve the budget for it? You will find some helpful advice on making the case to your superiors for budgeting for SEO here.
Break Down The Reasoning
Do you honestly believe that your employer will pay for an SEO if you don’t explain why it’s necessary? No, of course not! Search engine optimization is a multi-stage process; you must detail how each stage works to attract people to your company. Of course, this requires extensive research on the topic at hand.
You will not hesitate to make these investments since you understand the value they will bring to your organization. Do some digging to find the best SEO Audit Services in your area, and then let them sell their services or explain the lingo to your superior; they can answer any questions or issues the company may have. Therefore, the manager will see sense.
Dot The Table With Numbers And Diagrams
The next step is to utilize data to prove to him that people seldom go beyond the first page of search results. According to research, 75.1% of all clicks go to the top three organic links, leaving the rest with almost any traffic.
Considering that Google processes about 70,000 search requests per second, it’s easy to see how a top-ranking website might bring in a flood of customers for some firms. This is especially true if the site ranks well for many keywords.
To add insult to injury, Hubspot reports that the average cost of generating a lead using inbound tactics (such as SEO) is 61% lower than conventional approaches. You may also use an infographic to illustrate the benefits of SEO since a picture speaks a thousand words.
Plan The Steps You Will Take To Reach Your Goal
Now that your manager is aware of the outcomes he might anticipate and the process by which you arrived at them, they will likely inquire how you plan to achieve the desired outcomes. Making a plan outlining this is the best approach to go about it. Use this plan to demonstrate to your manager the steps you will take to initiate growth and development. In-depth keyword research is often the first step so you know which sites to prioritize. Next, you will use these keywords to inform your page layouts. When this is completed, you may go on to the next step, developing and publishing content. If your approach needs to be revised, this might be a recurring problem for the near future.
In the technical aspect, you must weigh the consequences against the likelihood of success. How realistic is this shift, and what are the potential consequences? After you have these things, you can start filling up the route map similarly with off-site SEO. No matter what happens, you’ll have to raise your level of Authority. To close the gap with rivals or widen it. Due to the time commitment involved in building Authority, we recommend beginning this process concurrently with on-site SEO.
Discuss The Numbers
We are certain that you already have a good idea of the potential returns on your SEO investment should you achieve your goals. You should share such data with your superior; a forecast of future earnings is the rationale for any investment.
Debunk SEO Myths
Even a prudent and useful consideration exists, such as many misconceptions about search engine optimization. This may be the reason why your supervisor is hesitant. Educating your supervisor about the truth by dispelling these fallacies is always the preferable course of action.
Educate Them About The Importance Of References For Business Owners
Even if no one on your team has ever attempted to sell your boss on SEO, there is a good chance that web agency salespeople have yet to contact them. Companies unwilling to promote their services on search engines sometimes respond that their size or the nature of their offers make this strategy irrelevant. Far too many experts still need to be revised, and it is the responsibility of those working for them to correct their errors.
Managing a small e-commerce site may argue for long tail’s ability to grow its audience without focusing on the top spots. It is worth reminding the proprietor of a business-only website that the demand for their services is skyrocketing. Fevad reports that in 2018, internet retailers catering to corporate clients grew by an average of 24.5 per cent.
Do you intend to serve regional clients? Next, you should inform your superiors that location-based search inquiries have grown significantly over the years and aid many organizations in expanding their bottom lines. This may be a shopkeeper hoping to drum up business or a repair person anticipating the arrival of quotation requests.
Discuss The Return On Investment Of SEO
Search engine optimization (SEO) is commonly misunderstood as “free traffic,” but it is not. It necessitates spending on three fronts: local, remote, and technological. You will need to check your site’s technical ranking criteria, do keyword research, structure building, develop and upload content, increase your Authority using link building, and more.
It is important to invest money into trained professionals for this job. This could happen on the inside or the outside. If you use an outside source, expect to pay the hourly fee multiplied by the number of hours spent on the project. If you want to do this independently, you will need to invest in SEO-specific software. Tools like Semrush, Majestic, Moz, and many more fall into this category; you’ll need them to get the job done and monitor your progress.
You may also provide specific rivals that are succeeding thanks to SEO techniques. Whatever helps the company succeed will ultimately be welcomed with open arms.